MARKET CENTER TRAINING:
OUR COURSES AND DESCRIPTIONS
CAMP 4:4:3 (4 Listings & 4 Sales in 3 Months) reveals the basic sales and customer service skills and activities, models and systems to take you from surviving to thriving in 90 days. You'll learn to get leads, service your customers and close the deal.
Who will benefit from attending this course?
New and inexperienced agents. It will also benefit more experienced agents wanting to kick-start their careers. An agent who has already graduated from the course is welcome to drop in for refresher modules.
What's in it for you?
- Uncover and implement the foundational Keller Williams Realty models for success.
- Begin your career with KW systems, tools and scripts.
- Customize your lead generation, consultation and servicing materials to match your style, personality and strengths.
Course Outline
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Volume 1: The Challenge and the Mindset - Lead Generation Fundamentals |
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The Career Launch: CAMP 4:4:3 Path to Success |
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Basics of Lead Generation |
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Four Laws of Lead Generation |
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Lead Generation: Mets |
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Volume 2: Buyers - Sellers |
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Buyer Consultation: Initial Steps |
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Buyer Consultation |
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Buyer Consultation: Final Steps |
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Finding a Home |
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Listing Consultation: Initial Steps |
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Listing Consultation: The Presentation |
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Listing Consultation: Listing Objections |
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Selling a Home |
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Volume 3: Lead Generation Beyond the Basics - Contract to Close |
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Lead Generation with Haven't Mets: Open Houses |
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Lead Generation with Haven't Mets: For |
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Lead Generation with Haven't Mets: Expired Listings |
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Lead Generation with Haven't Mets: Prospecting to a Farm |
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Making, Receiving and |
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Closing Buyers and Sellers |
Success Series
Think like a high-achiever and get on the fast track! This motivating course will help you maximize your productivity by focusing on the lead generation and leadership activities that will open the floodgates to more business.
Who will benefit from attending this course?
Any agent who wants to grow their business. This is the perfect course to follow CAMP 4:4:3.
What's in it for you?
- Identify the techniques to establish yourself as the #1 REALTOR® for your sphere of influence.
- Plan long-term and short-term business activities and be held accountable to those goals.
- Focus your efforts on revenue building activities.
Course Outline
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Time Management with the 4-1-1
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Course Outline
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Lead Generation 36:12:3
Success begins a precise focus on what matters most for your business—lead generation. Lead Generation 36:12:3 is about adopting the right mindset and committing to a powerful new daily habit of lead generation. It’s also about arming you with practical guidance and a set of skills to raise your productivity and help you generate a consistent and continuous pipeline of leads.
The goal of this course is to help you to
- Close at least 36 transactions
- In 12 months
- By spending 3 hours every workday on lead generation
Who will benefit from attending this course?
Any agents who are serious about succeeding in real estate.
What's in it for you?
- Discover the Power of One. Establish the mindset of a focused lead generator committed to 3 hours of lead generation a day.
- Identify your personal validity and develop a powerful Unique Selling Proposition.
- Learn essential strategies to help you seek business through prospecting and attract business through marketing.
- Learn how to build a powerful contact management database that will go to work for you.
- Develop practical strategies to succeed with Mets, farm target groups and areas, work open houses, generate business from FSBOs and expired listings, and capitalize on agent-to-agent referral business.
- Develop skills and scripts to convert buyer and seller leads into appointments, on their way to closed business.
- Follow the business models of The Millionaire Real Estate Agent to set your goals as a solo agent focused on closing 36 transactions in 12 months.
Course Outline
| Introduction: The Power of One |
| Power Session 1: Building Validity & Positioning |
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Power Session 2: Prospecting |
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Power Session 3: Marketing |
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Power Session 4: Leveraging a Powerful Contact Database |
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Power Session 5: Working with Mets |
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Power Session 6: Farming |
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Power Session 7: Open Houses |
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Power Session 8: FSBOs & Expired Listings |
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Power Session 9: Agent-to-Agent Referrals |
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Power Session 10: Lead Conversion |
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Power Session 11: Living Your Goals |
Seller Mastery
From the listing cycle to business planning, this course is designed to accelerate your business. If you’ve been working with sellers, or thinking about how to become a listing leader in your market, then Seller Mastery is for you.
Who will benefit from attending this course?
Agents who want to build the listing side of their business by working more effectively and efficiently.
What's in it for you?
- Get insights into the specific qualities and skills that top listing agents bring to their business.
- Learn models and best practices from top listing agents.
- Refine your appointment setting, CMA-building, listing consultation, and seller objection handling skills.
- Get practical tips and models for building your listing business.
Course Outline
| Introduction |
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Step 1: Lead Conversion |
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Step 2: Prelisting |
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Step 3: Listing Consultation |
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Step 4: Servicing and Marketing |
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Step 5: Offers and Negotiation |
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Steps 6 and 7: Contract to Close and Postclose Systems Putting Mastery to Work |
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Putting Mastery to Work |
Buyer Mastery
From converting buyer leads to closing the transaction, Buyer Mastery builds the knowledge, skills, strategies, and tools an agent needs to work with buyers at every step of the process.
Who will benefit from attending this course?
Agents who want to build the buyer side of their business by working more effectively and efficiently.
What's in it for you?
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Learn scripts and dialogues to capture, connect, and close with buyers.
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Uncover the secrets of an effective buyer consultation.
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Build your own stellar buyer consultation based on proven techniques and skills.
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Plan home tours that will have you selling homes, rather than just showing them.
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Discover how to bulletproof your transactions to get more contracts to the closing table.
Course Outline
| Introduction |
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Step 1: Leads to Appointments |
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Step 2: Prepare for the Buyer Consultation |
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Step 3: Buyer Consultation |
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Step 4: Finding a Home |
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Step 5: Offer and Negotiate the Contract |
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Steps 6 and 7: Contract to Close and Postclose Systems |
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Putting Mastery to Work |
Your Business Is Your Database
Your Business Is Your Database is designed to give associates the knowledge, training, and resources to use the ProManage/TOP PRODUCER 8i system for lead generation, lead capture, and lead follow-up.
Who will benefit from attending this course?
This is designed for agents and team members who want to move their business to the next level by owning and using an organized and profitable database system.
What's in it for you?
- Set up and manage your Top Producer 8i database correctly.
- Learn how to personalize the 12 Direct, 8x8, and 33-Touch print and email material.
- Streamline lead capture from phone calls, websites, and IVR systems.
- Activate self-launching email follow-up plans for website visitors.
- Assign and track activities and leads for Buyers Agents and team members.
- Create personalized buyer guides, seller guides and CMAs for print, email, and websites.
- Complete electronic transaction management for listings and buyers, including automated seller progress reports.
Course Outline
| Setting Up and Managing Your ProManage/Top Producer Database |
| Lead Generation: Print Marketing, Action Plans, and Scheduling |
| Lead Generation: Email and Internet Marketing |
| Converting Leads: Seller and Buyer Guides, Full Featured CMA's, and Community Reports |
| Servicing Listings and Managing Transactions |
There are a number of other courses taught in our Market Center ~ see our current monthly Training & Event Calendar on the home page.
Call Eric at Keller Williams® Realty!
508-272-8405
